ASSET IDEATION AND CREATION, ACCOUNT MANAGEMENT
Music on the Run Podcast with St. Paul Peterson, needed an all-in-one service to plan, create, and manage social media content in order to attract new viewers and drive engagement. Since many fans know St. Paul for playing with artists such as Prince, Steve Miller, and Peter Frampton, we set out to create a feed that appeals to this musical niche. With engaging posts ranging from flashy trailers to music videos, Ripple Media helped show St. Paul to world.
Connecting over 150 musicians with funk.
Obviously, fans of Music on the Run are fans of music. More specifically, they are fans of improvised music made in jam sessions with their favorite artists. So, we decided to implement Funk Friday, a weekly music video series featuring musicians such as Lenny Castro, Cory Wong, Victor Wooten, and over 150 other artists jamming in their studios to original funky tracks written by St. Paul Peterson and his friends. What started out as a 1-minute video series to help connect musicians from across the globe quickly gained traction, and had both musicians and fans grooving into the weekend.
With 50 total episodes, Funk Friday generated a combined 265,000 views across all platforms.
MOTR Highlights.
While Facebook and Instagram were great at connecting with fans and driving engagement, we couldn’t overlook the power of YouTube. We were promoting a podcast, after all. So, we created a channel specifically meant for showcasing the best moments of each episode. These could be funny, inspiring, or simply entertaining stories told by the guests on the show. No matter the topic, highlights were a key factor in giving the audience a glimpse of what they were missing.
With 61 videos, Music on the Run Highlights generated 380,000 views on YouTube.
Organic promotion.
Being a small podcast on a tight budget, we had to rely heavily on organic forms of promotion. All this meant us that we had to think of ways to make people want to share promotional content. So, for each new episode, we created multiple trailers and highlight videos that show off the best clips in energetic, 15-30 second videos. By doing this, audiences were able to quickly see who the new guest was, a little bit about their personality, and ultimately decide if it is something worth checking out.
84 total videos generated 120,000 views across Facebook and Instagram.